* The Democratic Governors Association is spending about $500,000 a week on TV ads these days for Gov. Pat Quinn, which is way more than the $200,000 a week being spent by Bill Brady’s campaign. But the Quinn ads may not be working yet, according to Rasmussen’s latest poll, which has Brady increasing his margin to seven points, up from three earlier this month. Numbers in brackets are results from the pollster on July 7, June 7, April 28, April 5 and March 8…

Brady: 44% [43%, 47% 45%, 45%, 47%]
Quinn: 37% [40%, 36% 38%, 38%, 37%]
Some Other Candidate 11% [9%, 8% 5%, 7%, 6%]
Not sure 9% [8%, 10% 11%, 10%, 9%]

* From the pollster…

Thirty-seven percent (37%) of Illinois voters approve of the job [Quinn] is doing as governor, down seven points from earlier this month, while 61% disapprove.

The Republican holds a 13-point lead among men, but women are evenly divided between the candidates. Brady picks up support from 88% of Republicans, while Quinn is supported by only 61% of those in his party. Brady has a modest lead among voters not affiliated with either major political party.

They’re tied with women again? Not good for Quinn, especially since the DGA is so heavily targeting women in their TV ads.

Back to the pollster…

Quinn is viewed Very Favorably by seven percent (7%) and Very Unfavorably by 32%.

Brady’s ratings are 15% Very Favorable, 15% Very Unfavorable.

At this point in a campaign, Rasmussen Reports considers the number of people with strong opinions more significant than the total favorable/unfavorable numbers.

* Other results, with July 6th results in brackets for Quinn…

* How would you rate the job Barack Obama has been doing as President… do you strongly approve, somewhat approve, somewhat disapprove, or strongly disapprove of the job he’s been doing?

37% Strongly approve
18% Somewhat approve
7% Somewhat disapprove
36% Strongly disapprove
1% Not sure

* How would you rate the job Pat Quinn has been doing as Governor… do you strongly approve, somewhat approve, somewhat disapprove, or strongly disapprove of the job he’s been doing?

7% Strongly approve [10%]
30% Somewhat approve [34%]
27% Somewhat disapprove [23%]
34% Strongly disapprove [31%]
2% Not sure [3%]

Approval is down, disapproval is up. Not good.

* Methodology…

The survey of 750 Likely Voters in Illinois was conducted on July 26, 2010 by Rasmussen Reports. The margin of sampling error is +/-4 percentage points with a 95% level of confidence.

* Rasmussen’s job approval chart for Quinn, which hasn’t been updated to include the latest poll…

* TPM’s poll tracker…

* Thoughts?