More than $102 million and counting.
That’s the amount of money raised over the past year by the three richest candidates vying to be governor of Illinois.
The lion’s share of that – 69 percent – was raised by Republican Gov. Bruce Rauner, with $50 million of the $70.9 million he raised coming from his own pockets.
Democrat J.B. Pritzker raised $28.2 million, every penny from his own personal fortune.
And businessman Chris Kennedy raised $3.4 million, bringing the combined contributions the three candidates raised over the last 12 months — from themselves and others — to a whopping $102,605,158.39
Biss has so far raised $120,700 from his immediate family, including $30K from his mother this past quarter. Amazingly enough, that’s more family money that Chris Kennedy has raised. Never would’ve guessed that.
* ICPR notes that third quarter spending topped $15 million…
Ad buys remained the single largest expenditure area for the field of gubernatorial candidates, although total spending in the area declined since last quarter. The majority of JB Pritzker’s expenditures, $5.9 million, went to producing and airing ads across Illinois. Bruce Rauner and Daniel Biss also spent approximately $229,000 and $69,000 on ads, respectively. Rauner also spent $164,000 on mailers. All told, $6.2 million was spent in advertising in the third quarter, a 17% decrease from the $7.5 million reportedly spent on ads last quarter.
Research and consulting services represented the next largest spending areas for the candidates at $2.94 million. Pritzker and Rauner devoted the most resources to various media and political consulting firms, with Kennedy and Biss trailing significantly. Pritzker spent $1.66 million on consulting, Rauner spent $1.61 million, and Kennedy and Biss spent around $87,000 each.
While Pritzker and Rauner, the two self-funders with deep pockets, focused their spending on expensive areas like ads and consulting, Biss and Kennedy mainly used the funds they raised on hiring staff. Kennedy spent over half of his total expenditures on salaries, and related expenses like payroll taxes and health insurance, dishing out $395,300 for his staffers.
Biss only spent $205,200 on paying staff, while Governor Rauner, with a communications staff in his office and no primary opponent, spent the least, only devoting $162,600 to payroll and related expenses. Pritzker outspent Rauner, Biss, and Kennedy combined, paying $1.58 million on personnel for his campaign. All told, payroll costs totaled $2.35 million, more than doubling since last quarter.
So, Pritzker spent several hundred thousand dollars more on payroll during the quarter than any of his Democratic rivals raised.
Kennedy did not report any expenditures to his fundraising consultant. I don’t know whether this is related or not, but the campaign told the Tribune earlier this month that he would end the quarter with $1.2 million and wound up reporting $1.3 million cash on hand. The campaign also didn’t report any expenditures to Revolution Messaging, a firm that previously worked with the Bernie Sanders presidential campaign and which received $90,305 from Kennedy in the seond quarter.