Today, the Rauner campaign is launching a new TV ad featuring Diana Rauner titled “This Election is a Choice.”
In the ad, Diana directly addresses Illinois voters about the stakes of this election. She outlines the clear choice voters face in November: continue fighting for reform with Governor Rauner or go back to the same policies that have hurt Illinois for decades with JB Pritzker and Mike Madigan.
I’m Diana Rauner. Bruce ran for governor to try and save our state. It hasn’t been easy, but nothing important ever is. Bruce took on the big problems: education funding reform, Medicaid reform, criminal justice reform. He stopped the insanity and delivered. But 40 years of mismanagement can’t be turned around in 4 years. This election is a choice. Do we keep moving towards reform, or go back to the status quo that got us into this mess?
In featuring Diana Rauner, the Rauner campaign is acknowledging the need to appeal to female voters, particularly socially moderate women in the traditionally GOP suburbs, in his re-election contest with Democrat J.B. Pritzker.
At the same time, the governor, himself, has been spending time campaigning Downstate to try to unify a socially conservative GOP base unhappy with his signature on laws expanding abortion, immigrant and gay rights. […]
Diana Rauner’s script also is noteworthy.
By talking about education, Medicaid and criminal justice, she’s talking about issues of interest to those moderate suburban women without touching on the more controversial issues surrounding the governor — such as abortion rights — that could anger conservatives.
It’s a good ad that finally breaks the monotony of Madigan ads. She is very good on camera, comes across as much more likeble than her husband (something that’s true for almost all First Ladies). Not sure how many Illinoisans are going to agree with her message though.
At least she’s not a flat out phony calling herself a Democrat…
… and let’s remember, as Diana surely does, when The Ounce was owed over $7 million from her husband’s administration, it was the Pritzker family, including JB Pritzker that bailed out The Ounce, with an influx of $5 million, and the glowing words for JB Pritzker… and why is that so important… it was Diana Rauner herself, when other non-profits were crumbling, folding, laying off workers, Diana Rauner called these decisions by these other non-profits… “a business decision”… a decision by these groups forced upon them as Bruce squeezed to not only close these non-profits, but to force an agenda in this state that in no way had 60 and 30.
Sorry naysayers but that is a solid ad. Positive, no name calling, points to success (even if the Gov wasn’t an active participant) and sorta points to a positive outlook. In this negative world that’s a good message.
This is terrible. All it’s going to do is remind people that Bruce chose to put in place Diana’s left wing abortion policy. Who thought it was a good idea to use Diana the Democrat (unless this is aimed toward independents)? It’s certainly not going to help bring the Ives voters back.
the governor’s director of mental health might want to put out a statement admonishing the first lady for her cavalier use of “insanity” for political gain.
Maybe something like …
“For a political leader to perpetuate this stigma to score political points is completely inappropriate and we respectfully request that our leaders stop doing so,” said a statement attributed to Diana Knaebe, state mental health division director.
Bruce Rauner is so terribly unlikable, Bruce, again turns to Diana Rauner.
To my pro-life friends…
To those who draw a line at taxpayer funded abortions as “too far”…
To those actual Republicans, not Raunerites, who are tired of Raunerism and the Uber-left, costal, limousine liberal social agenda…
… this ad is a clear reminder… Diana Rauner is part owner of the ILGOP… and her orchestration in this administration, emails included… Diana Rauner wants more of the same with that agenda that is not even in the ball park of 80% Republican… but 100% Raunerism.
This is likely the best that Rauner can do given the position he’s put himself in. Done right an ad like this can counter balance all of the negative ads by reminding us of all of the Governor’s successes. But the successes that Diana mentions are unfamiliar and in many instances occurred in spite of Rauner’s better instincts. In many respects it only underscores his lack of accomplishments. And I have no clue what “insanity” he’s stopped. He didn’t remove chaos from state government, he amplified it. And if these are the only measurable results that he can point to its a sad commentary on his tenure.
===Bruce ran for governor to try and save our state.===
Bruce Rauner, for 3 years refused to sign budgets, purposely to hurt Illinois, and social services, like The Ounce, with the idea… reforming Illinois is more important than a short term budget stalemate… that lasted a whole General Assembly. Rauner wasn’t fighting, Bruce Rauner wanted to hurt Illinois.
===It hasn’t been easy, but nothing important ever is.===
Working with the likes of Ken Dunkin, refusing to get 60 and 30, but focusing solely on stopping overrides, yes, that isn’t easy. It’s never easy to stop people… trying to save the state from Bruce Rauner.
===Bruce took on the big problems: education funding reform, Medicaid reform, criminal justice reform.===
Here’s the joke. Those bipartisan wins… were worked to be wins. Bruce wants what he wants, compromise a bad word, but here… governing to 60 and 30 at times… it proves Bruce could be a governor, but chooses not to.
===He stopped the insanity and delivered.===
One budget in 4 years, one overriden budget to save Illinois from Bruce Rauner. If that’s delivering, have at it.
===But 40 years of mismanagement can’t be turned around in 4 years.===
If Bruce’s first 4 years are ANY indication, what will be different in a Rauner second term? Even Diana Rauner can’t say 40 years and ignore Bruce’s 4 years of failure.
===This election is a choice.===
Save Illinois from the RaunerS… or not.
===Do we keep moving towards reform, or go back to the status quo that got us into this mess?===
Dr. Rauner, Bruce is now the incumbent. Bruce is the status quo.
I’m pretty sure Governor Gridlock’s definition of reform differs from what reform means to most Illinoisans. Reform is the nonsense word that Republicans toss out there to hide their destruction of the working poor in this country. With Bruce’s idea of reform, we have dead veterans and the ensuing coverup, backporch deals, destruction of universities, and the wholesale abandonment of the poor and working people of the state…some reform huh?
Skeptical this will work this time. Last election Diana was just the loving wife and “lifelong Democrat.” This time, there’s a record that she’s been pulling the strings and calling the shots. Maybe that’s just known among the insiders but just don’t think she’ll resonate as a validator the way they did last time.
Diana does not look like the suburban successful wife she looked like four years ago. This looks like a campaign ad plain and simple.
It’s not relaxed, it’s not an off the cuff conversation with voters.
BTW am I the only who noticed this is two ads in a row by BTIA that doesn’t mention Madigan? Has that track stopped working?
The recommendations from here have been Bruce has to make people like him. This ad doesn’t improve folks view of Bruce imho.
I don’t think she can save him this time with her folksy, we’re juts like you, schtick.
In the 2014 ad she said that her husband is honest. He’s been lying to us ever since. The National Review, which is a Conservative publication, called him the worst Governor in the country. Those guys aren’t Democrats.
This is a strange ad. Nowhere does it say “Bruce Rauner”, “Governor Rauner”, or even “vote for Bruce”.
Sure assumes a lot on the viewer’s part - starting with even knowing who Diana Rauner is. I doubt her ID is all that high, but apparently they think that’s better than using the face or even the name of their 26% approval candidate.
“Sono Diana Rauner. Bruce corse per il governatore per cercare di salvare il nostro stato. Non è stato facile, ma nulla di importante è mai stato. Bruce ha affrontato i grandi problemi: riforma del finanziamento dell’istruzione, riforma Medicaid, riforma della giustizia penale. Ha fermato la follia e consegnato. Ma 40 anni di cattiva gestione non possono essere trasformati in 4 anni. Questa elezione è una scelta. Continuiamo a muoverci verso la riforma, o torniamo allo status quo che ci ha portato in questo pasticcio?”
Interesting strategy bragging about school funding reform. School funding reform only happened because of the passage of the 2018 budget. So, is this his way of finally saying “thank you” to the 15 courageous Republicans that saved us from going over the cliff?
OW, Quinn was not a failure, the people of Illinois in their incessant quest for the free lunch failed. They elected Rauner and tolerated 40 years of Madigan because they refused to pay for the services they demanded.
=… and let’s remember, as Diana surely does, when The Ounce was owed over $7 million from her husband’s administration, it was the Pritzker family, including JB Pritzker that bailed out The Ounce, with an influx of $5 million, and the glowing words for JB Pritzker… and why is that so important… it was Diana Rauner herself, when other non-profits were crumbling, folding, laying off workers, Diana Rauner called these decisions by these other non-profits… “a business decision”… a decision by these groups forced upon them as Bruce squeezed to not only close these non-profits, but to force an agenda in this state that in no way had 60 and 30.=
OW, that ain’t the half of it. Mrs. Rauner was able to quietly, outside the public eye, push her not-for-profit to the front of the line and be part of a process that resulted in many school districts losing their pre school for all funding. Including an entire three-county region. They did this by setting the standards for the program. A huge conflict of interest.
Does the Ounce provide services? Yes, and good ones. Does Mrs. Rauner profit? no. But other schools are hurt by this.
Quinn was an abysmal failure, and by being that failure and leaving labor to vote against their better selves, Rauner knew… “Pat Quinn failed” was the play… and it worked.
===the people of Illinois in their incessant quest for the free lunch failed.===
Quinn, for example, never skipped pension payments. I’d say in that instance, Quinn was paying for lunches others ate for free.
===They elected Rauner and tolerated 40 years of Madigan because they refused to pay for the services they demanded.===
I’d agree to this, but leave it AS this…
The avenues to make Illinois better… Rich Miller, Dave McKinney, and adding Dan Vock’s recent work… if I believe all three, Madigan is to blame, just as every governor, minority leaders, senate presidents… and now… Bruce Rauner and his bills he ran up… too.
I’m uncomfortable with political spouses doing ads for their husbands, so I’m probably biased.
Ed reform? Is that code for “defunding public universities” and “issuing an AV of SB1″? Wow.
Surprised she didn’t tout her husband as shadow plaintiff in a SCOTUS case that did away with fair share payments - he’s proud of that, and if you’re anti-worker & anti-union, it was a huge victory/ accomplishment.
I’m musing about whether the Rauners will choose Tuscany (wine country) as the site of their new home.
I think they might quite like Venice; a palazzo along the Grand Canal won’t cost more than his two gubernatorial campaigns.
–Ah, the Rauner bashing. Let’s see, how did Blago do? Quinn? MJM? Rahm? And these guys were all politicians, supposedly knowing what to do and how to run things. Got it.–
Yeah, those other guys never took any hits, from anyone, for anything.
Geez, when did Chronic Whining about laughably false grievances become the default response for everything from some alleged conservatives? It’s a pandemic.
- Trapped in the 'burbs - Thursday, Sep 6, 18 @ 3:12 pm:
I bang my head against the wall because it feels so good when I stop. Come on Diana, you and your husband made things worse. You can’t explain how anything would be different in a second term. He’s not in charge and won’t be next term> the insanity is asking for 4 more years of failure. Ciao, enjoy Italy.
- John Deere Green - Thursday, Sep 6, 18 @ 10:07 pm:
“He stopped the insanity”
No, he turned it up to 11, and pretty sure his poll numbers suggest most voters think likewise. Not sure how anyone involved in this ad thought that line was anywhere close to believable unless they’re drinking Trump-strength kool-aid.