Billionaire Neil Bluhm of Rivers Casino has waged war with the industry leaders, seeking to rid the field of top competition. FanDuel and DraftKings are responding with a $1 million multi-platform awareness and education campaign.
Over the next five days, advocacy advertisements will air on radio broadcast and cable, state- and city-wide, including morning and evening news, late-night talk shows and live sporting events. There will also be a multichannel digital engagement campaign across social media, search, YouTube and over-the-top streaming providers, including Hulu, Roku and radio providers like Spotify and Pandora.
It’s a strong, final push against Bluhm, who is singlehandedly pressing for legislation that ostensibly protects the interests of his own properties at the expense of Illinois’ coffers.
Illinois is in debt. But there is hope in a significant amount of tax revenue with online sports betting.
In order to benefit from this, we must allow those who are experienced in the digital gaming arena to compete in our state.
But there is a casino owned by a billionaire that wants to keep them out, which will compromise tax revenue for Illinois.
Now they want to use their political muscle to box out the competition so they can profit, reducing the tax dollars our state can make from online betting.
Don’t let Rivers Casino muddy the waters.
* Paul Gaynor, the outside counsel for Midwest Gaming and Rush Street Interactive (Bluhm’s guy)…
It’s not surprising that Fan Duel and Draft Kings are spending $1 million to try and buy a duopoly after years of engaging in conduct that the Attorney General concluded clearly constituted illegal gambling, without following regulations, paying taxes or paying licensing fees. Now they want to be rewarded for their improper behavior and put in front of the line ahead of gaming entities who complied with the law and regulations, paid taxes and put thousands of Illinois residents to work. While we support the legalization of sports betting, what we don’t support are companies that brazenly operate outside the rules, which is why a regulatory waiting period would ensure the integrity of sports betting and that they fully and readily comply with the same strict regulations already being followed by existing gaming operators.
*** UPDATE *** Marc La Vorgna, spokesman for Bet on Illinois…
At the governor’s request, the ad is being suspended for the time being while we engage in productive discussions to deliver smart sports betting legislation before the session ends.
===“At this time, the women of the Illinois House Democratic Women’s Caucus will not support the proposed gaming bill until drafters remove language that allows any state revenues collected to be given to sports team owners and their respective leagues.”===
Is this brick still in place?
To the ad,
It’s a B-, C+
The premise that one gaming interest has the betterment of the state over another… in their logic… it’s a bit far fetched
“It’s about the dollars, always the dollars”
This ad is like…
“Which one of the Five Families is more concerned about Illinois.”
At this point a B- is generous.
- Peoples Republic of Oak Park - Thursday, May 23, 19 @ 4:21 pm:
There must be way many more sports gamblers that I knew about. The ad isn’t terrible but how many Illinoisans are engaged enough in this inside baseball issue for this large a buy to be noticed, or effective, or worthwhile?
- Dance Band on the Titanic - Thursday, May 23, 19 @ 4:46 pm:
Poor. The images don’t make sense for the messaging…what do oil workers have to do with gaming? Does little to capture interest or explain why the average person should care. Even if they did care, there is no call to action and the website to go to remains onscreen for less than a second.
As others have noted, TV is a wasteful strategy and this spot is pretty bad. Way too blabby, cut-and-paste stock footage of nothing in particular, tiny website visual call-to-action at end.
Couple of strange things:
1. What big boat is that at the beginning, and where is it supposed to be? Do these guys realize that Illinois “riverboats” don’t actually go chugging out on the waters?
2. This line — “But there is a casino owned by a billionaire that wants to keep them out…” is looped in. Give it a listen; it’s the same voiceover talent, but the voice sounds way different than the rest of the spot, even the rest of that sentence. I don’t think it was from the same recording session.
My guess is that a direct shot at “billionaire” Bluhm wasn’t in the original “finished” spot and was looped in after the fact.
If you’re spending a million bucks, just have him lay down the whole script again, already.
It’s not terrific at all. The production values would indicate they spent some dough making this. But as pointed out previously, there’s an odd disconnect between the script and the visuals, and the script isn’t a concise narrative to begin with. This should have been seriously revised in the storyboarding phase.
That being said, the Governor intervened, so it got under someone’s skin quickly and deeply. That would indicate “it was good enough”.