* We talked yesterday about how Rush Darwish is the first Democrat running in Dan Lipinski’s 3rd Congressional District to send direct mail. I also told you he would air a cable TV ad today. The campaign claims they’re “spending $9K this week in 3 zones and will be upping our spend weekly hereafter.”
[ON CAMERA] I’m Rush Darwish and I approve this message because Americans deserve a choice when it comes to our healthcare.
[VO] Choice is a fundamental American value. The freedom to choose where you live, who you marry, how you make a living.
[VO] I’m the only candidate in this race who believes that we should provide Medicare for all who want it, while also keeping a private insurance market so you have a CHOICE when it comes to your insurance.
[ON CAMERA] If quality, affordable healthcare is important to you, vote for me, Democrat Rush Darwish for Congress.
A+ Citizen Kane of political ads. He’s so for the common person and for choice, and choice is good, or something.
What I really think: C-. Call me crazy, but in a race like this in a crowded media market, if you are running to unseat a known entity like Lipinski you need to tell people you are running against Lipinski and then distinguish yourself from Lipinski. You can get away with this kind of fluff in an open primary as an intro piece.
It’s above average. As OW and Boone’s kinda allude to, he’d be better off starting with more of an introductory/bio piece. This would be a good second ad. Maybe he doesn’t have the cash for that kind of roll out.
== Rush Darwish is a wedding videographer, so he has probably been storyboarding this commercial since he first decided he was running. == and it still stinks. D+ at best imo for someone who does this for a living