* From a Nexstar station…
The governor also launched a new statewide effort called “All in Illinois” to reinforce staying home.
“I’ve taken virtually every action available to me to protect our residents and slow the spread, and now, our strongest weapon against COVID-19 is you,” Pritzker said. “For everyone in Illinois, we as individuals must commit to stay home, stay safe and practice social distancing to stay healthy. I’m asking you to join us and be all in for Illinois.”
All in Illinois is supported by a series of public service announcements featuring famous Illinois natives, including Jane Lynch, Deon Cole, Jason Beghe, Jackie Joyner Kersee, and Matt Walsh. The PSA videos reinforce the importance of staying at home during the COVID-19 crisis and encourages everyone to do their part to stop the spread of the virus.
People can also show their solidarity by updating their Facebook profile photos with the All in Illinois frame image and share messages with friends and family on social media using the #AllinIllinois hashtag.
I really didn’t expect it to amount to much, but the Twitter hashtag trended nationally for a while yesterday. It’s still going pretty strong today. The website is here. You can download window and yard signs here.
It’s actually kinda brilliant. Illinoisans are mostly a pessimistic lot about our state and have been for a very long time.
And as a commenter noted yesterday, it’s also a play on words. People are all-in for their state as they all stay in their homes to avoid spreading or contracting the virus.
* Capitol News Illinois…
Pritzker said he is “very, very proud” of those working and learning from home and essential personnel helping residents.
“I see you as tough as you are kind, as courageous as you are creative,” he said. “… All In is our anthem and our point of pride — Illinoisans staying home for the good of each other and for our state.”
* I scrolled down to the very first use of the hashtag yesterday and saw this…
…Adding… From a senior administration official…
As we’ve been going through different country models of how to flatten the curve - we are being walked through what China, South Korea, Singapore etc. have done. Some of those things are possible in the US and some just aren’t. But it occurred to us that we have to think creatively about what an AMERICAN model for getting social distancing to work looks like. I came from campaigns and so did a lot of people here and on campaigns - you use social pressure to persuade people to vote and vote for your candidate. We thought - why can’t we apply that to this? If everyone on your block has a sign out front saying they are staying in, has a Facebook profile filter, uses the hashtag - we know those things influence people on campaigns - no reason they can’t do the same here. It also gives people something proactive to do to help the effort. Anyway, wanted you to know the thinking behind it. Not just an interesting social media idea and a way to promote state unity but another piece of a bigger strategy to keep people inside.