The Illinois State Black Chamber of Commerce launched an initiative Wednesday to get the state to spend a larger share of its advertising dollars on Black-owned media.
The Coalition for Black Media Equity is seeking at least 8% of the state’s annual $2 billion marketing budget, or about $160 million, be spent on Black-owned media, in line with the state’s minority procurement guidelines. […]
Larry Ivory, president and CEO of the chamber, said the state’s actual Black-owned media spend is closer to $10 million a year, or about 0.5% of the total budget. […]
There are 15 initial members in the coalition, Ivory said. Chicago members include Dorothy Leavell, publisher of The Chicago Crusader; Melody Spann Cooper, chairman of Midway Broadcasting Corp., which owns WVON-AM 1690; and Carl West, publisher of TBT News.
Wait. The state is spending $2 billion for advertising/marketing in a $40 billion budget? I found that difficult to believe, to say the least.
* So, I asked the governor’s office to check with its budget office and here’s what GOMB could find for advertising/marketing…
Lottery — $41.4 Million for FY20 and this was paid to the Private Manager, Camelot, and they directly pay for marketing.
DCEO — $18.2 million in FY20 for tourism that’s being used for mask/COVID stuff this year
IDOT – about $4 million for their safety media program
Tollway - they were waiting on this, but isn’t going to make $2 B
DHS – about $3 million
DPH - $717,729.98, which is made up of $64,486.23 in newspaper notices plus $653,243.75 in COVID PSAs
That totals $67.3 million, plus whatever the Tollway spends, and the state has no direct control over Tollway spending. Same with universities.
Black-owned media and PR firms should most definitely be getting every dollar of their fair share. But the terms need to be set using reality.