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*** UPDATED x2 *** Rate Darren Bailey’s first broadcast TV ad

Tuesday, Oct 11, 2022 - Posted by Rich Miller

* The ad goes up tomorrow. Here’s a preview

* Script

Under JB Pritzker and Lori Lightfoot, crime is out of control. I’m Darren Bailey. I’ll end Pritzker’s no cash bail policy that’s putting violent criminals back on our streets. I’ll increase police recruitment and retention to put more officers in our neighborhoods. I’m Darren Bailey and your safety will always be my priority.

*** UPDATE 1 *** $355K would be a small broadcast buy…


*** UPDATE 2 *** A half mil still ain’t much. Tribune

The ad buy for the 30-second spot totals $534,000, campaign spokesman Joe DeBose said, and will include being broadcast in the expensive Chicago-area TV market. DeBose said the ad is slated to debut Wednesday or Thursday.

       

42 Comments
  1. - New Day - Tuesday, Oct 11, 22 @ 11:19 am:

    If crime was the number one issue in the state, I’d say it’s awesome. But it’s not so I’m not sure why this would be where I’d put my rare, precious dollars.


  2. - New Day - Tuesday, Oct 11, 22 @ 11:20 am:

    Forgot to grade. I give the ad itself a C+

    It’s wildly alarmist, bordering on hysteria and looks like it was produced by Proft’s shop.


  3. - froganon - Tuesday, Oct 11, 22 @ 11:21 am:

    Give me a second chance and I’ll support police retention and upgrades to police resources this time…as long as it doesn’t interfere with my tax cuts and farm subsidies.


  4. - Roadrager - Tuesday, Oct 11, 22 @ 11:22 am:

    Four weeks out from the election, and four months past the guy who set $50 million on fire with “crime is out of control” messaging getting his face ground into the curb in the primary, and this is all Darren’s got.

    Okie-dokie.

    Darren Bailey voted against increased funding for the Illinois State Police. It’s a matter of record. There’s the response, the end, good night.


  5. - Kayak - Tuesday, Oct 11, 22 @ 11:23 am:

    Bailey needs pressed on naming one person released due to the SafeT Act? If not, maybe his Jewish Rabbi could tell us. /s


  6. - lol - Tuesday, Oct 11, 22 @ 11:26 am:

    couldn’t even get a cop of color to stand there? the racism in this ad isn’t even a dog whistle anymore.


  7. - Arsenal - Tuesday, Oct 11, 22 @ 11:26 am:

    Better than the Proft ads, but still not very good.

    Bailey needs to introduce himself to voters, not just talk about crime.


  8. - Demoralized - Tuesday, Oct 11, 22 @ 11:29 am:

    I just don’t think the ad moves the needle at all. I think it plays to those that are already going to vote for him and that’s not the voters he needs to win over. Crime just isn’t the number one issue in the state. As others have said, this might be a good ad against Lightfoot but I don’t think it’s a good use of money in the Governor’s race.


  9. - Pundent - Tuesday, Oct 11, 22 @ 11:29 am:

    If the topic of crime was a clear winner, we’d be hearing more about it right now from GOP nominee Richard Irvin. And I’ve yet to hear anything from Darren Bailey that remotely represents a policy whether it’s on crime or any other topic.


  10. - Big Dipper - Tuesday, Oct 11, 22 @ 11:40 am:

    How do you end a policy that hasn’t begun?


  11. - Rudy’s teeth - Tuesday, Oct 11, 22 @ 11:45 am:

    Bailey’s ad—-the principal chastising the kids for acting out in the cafeteria is Darren Bailey.


  12. - don the legend - Tuesday, Oct 11, 22 @ 11:52 am:

    Rated D for an undecided voter audience
    Rated A for his Trumpian/angry/old/white base

    Also his first broadcast ad airs 13 days after early voting started. Better late than never, I guess.


  13. - /s - Tuesday, Oct 11, 22 @ 12:02 pm:

    No call to action (vote for Bailey) or even stating what office he’s running for (other than very small in the logo)? I’d like to think most Illinoisans are aware of who Bailey is and who the candidates for governor are, but at this point, Bailey’s best hope is low-information voters, so telling them what he’s running for and that they should vote for him seems like political ad 101.

    For that alone, my rating is a D, let alone the continued pushing of a narrative that has not yet shown any real traction among the voters Bailey needs to push over to his side.


  14. - Ron Burgundy - Tuesday, Oct 11, 22 @ 12:03 pm:

    Abortion and Preserving Democracy are issues polling with higher interest than crime. Maybe you should talk about them, Sen. Bailey?

    Oh, um… yeah.


  15. - Ron Burgundy - Tuesday, Oct 11, 22 @ 12:04 pm:

    -principal chastising the kids for acting out in the cafeteria is Darren Bailey.-

    Circa 1957.


  16. - JS Mill - Tuesday, Oct 11, 22 @ 12:14 pm:

    @Ron Burgundy wins. Full stop.


  17. - Big Dipper - Tuesday, Oct 11, 22 @ 12:14 pm:

    It sounds like he was reading “priority” phonetically off a cue card.


  18. - lollinois - Tuesday, Oct 11, 22 @ 12:15 pm:

    Slapping a “graphic and unsuitable for children” content warning label on your own ad is certainly a bold choice…

    I give this a C-. Unlikely to move anyone undecided, and it will put the candidate in explaining mode when it is pointed out he voted against increasing the state police budget.


  19. - Oswego Willy - Tuesday, Oct 11, 22 @ 12:22 pm:

    My apologies, I haven’t rated yet commented.

    It’s a C-/D+

    Why?

    We’re 4 weeks out. With “closing argument” time fast approaching, these are days to try to grasp at those who can still be got. This ad does ZERO to add to any groups of persons or voters that Bailey hasn’t already got.

    It’s solidifying the 39% he had the day after the primary. It speaks to nothing already known about Bailey’s position(s), it doesn’t highlight any new news to what Bailey thinks is a Pritzker weakness.

    In short, people are getting paid by this ad, the billing to the ad is the big winner.

    C-/D+


  20. - Give Me A Break - Tuesday, Oct 11, 22 @ 12:26 pm:

    Great for a candidate running for the GOP nomination.


  21. - lollinois - Tuesday, Oct 11, 22 @ 12:34 pm:

    Forgot to mention: the phrasing that the no-cash bail policy is “putting” (present tense) violent criminals back on the streets is fairly egregious considering the law hasn’t taken effect yet…


  22. - The Opinions Bureau - Tuesday, Oct 11, 22 @ 12:36 pm:

    Clever use of a Purge-esque siren there.


  23. - Sir Reel - Tuesday, Oct 11, 22 @ 12:37 pm:

    For his diehard base, A.

    For those that think about stuff, D.

    A lower priority issue and solutions that are mostly 2 levels of government below Governor.


  24. - Zatoichi - Tuesday, Oct 11, 22 @ 12:44 pm:

    I thought Bailey voted against money for cops several times. Does that mean he will always be for everyone’s personal safety starting….NOW?


  25. - Roadrager - Tuesday, Oct 11, 22 @ 12:47 pm:

    ==Does that mean he will always be for everyone’s personal safety starting….NOW?==

    Well he would be, except he’s already stated that, if elected governor, he can’t do anything.


  26. - New Day - Tuesday, Oct 11, 22 @ 12:52 pm:

    $355,000? Is that a joke?


  27. - Amalia - Tuesday, Oct 11, 22 @ 12:54 pm:

    A for who he’s trying to reach but F if you know that by support he must mean with magic beans since he is not serious ’bout funding programs.


  28. - Pundent - Tuesday, Oct 11, 22 @ 12:56 pm:

    I would split the difference between the base and the remaining voters and give this a C. And that’s very generous since the criticism being leveled applies to a law that isn’t even in effect yet.


  29. - Soccermom - Tuesday, Oct 11, 22 @ 1:04 pm:

    That line of white male cops made my skin crawl. Literally.


  30. - JS Mill - Tuesday, Oct 11, 22 @ 1:05 pm:

    =$355,000? Is that a joke?=

    Well…it is more than half of the lunch money his mom gave him.

    So there is that.


  31. - Streator Curmudgeon - Tuesday, Oct 11, 22 @ 1:15 pm:

    D. People screaming “Oh God,” sirens. Bailey’s ads look like last-minute desperation.

    More Republican, “Be afraid. Be very afraid” stuff.

    Pritzker’s ad about how Bailey voted on anti-crime bills effectively knocks this out.


  32. - low level - Tuesday, Oct 11, 22 @ 1:57 pm:

    Might have been more effective had they found even just one black police officer to be in that shot. I guess they couldn’t … or didnt want to


  33. - Lurker - Tuesday, Oct 11, 22 @ 2:06 pm:

    Does he know or associate with anyone that is not white?
    He voted no to fund ISP, and then says I am the one to fund police?
    Didn’t his prior opponent already make this commercial, make a better argument and better commercials against crime, and come in 3rd?
    D+ (because it has a parental warning at the beginning and I always bought things with that warning, I upgraded it from an F)


  34. - MoralMinority - Tuesday, Oct 11, 22 @ 2:42 pm:

    ==Bailey’s ad—-the principal chastising the kids for acting out in the cafeteria is Darren Bailey.==
    Yeah, Rudy’s teeth, it sounds like that except back in the early 80’s it was Darren’s father-in-law who was the principal at NCHS while Darren was a student. He talked tough too, yet mischief still happened. At least Darren was there to offer a Mountain Dep on bad days.


  35. - SWSider - Tuesday, Oct 11, 22 @ 2:48 pm:

    Great ad that will reach dozens of people.


  36. - MoralMinority - Tuesday, Oct 11, 22 @ 2:56 pm:

    Forgot to rate the ad in previous comment. I give it D- for many of the same reasons others offered. The cops lined up are all white and older. Kinda says that Darren will back the blue as long as they look and think like him. Not a total fail because he doesn’t call the audience friends, just misses the mark by a long shot.


  37. - Rudy’s teeth - Tuesday, Oct 11, 22 @ 4:32 pm:

    Ad rate D-
    Wonder if Candidate Bailey learned to read by using phonics or only sight words. His bizarre enunciations—priority—indicate he’s never learned primary and secondary accent in a multisyllabic word.

    A favorite—Bailey pronounces scho-ol as a two syllable word when it is a one syllable word.

    And, this guy is in charge of FACA. And, Bailey seeks to become governor of the state of Illinois. What.


  38. - Paris 2 - Tuesday, Oct 11, 22 @ 5:13 pm:

    Scare ‘em. That’s all he’s got. His entrenched followers will love it. It brings no one else to the table. Scare ‘em. That’s all he’s got.
    I give it a C, only because he turned something in.


  39. - btowntruth from forgottonia - Tuesday, Oct 11, 22 @ 5:40 pm:

    D bordering on an F.
    Just has a total negative vibe to it unless you are already voting for Bailey.


  40. - AFSCME Steward - Tuesday, Oct 11, 22 @ 10:37 pm:

    C. It will motivate those already planning to vote for him. Unfortunately for him, there aren’t enough of those. This ad does nothing the change the minds of those who oppose him.


  41. - Ashante - Tuesday, Oct 11, 22 @ 11:31 pm:

    Grade D-

    Does republicans not know any black cops? All I saw was scary minorities. White cops will save you.


  42. - Ashante - Tuesday, Oct 11, 22 @ 11:36 pm:

    His supporters on YouTube wants Souther Illinois to succeed if he lose. Where does he stand on that?


Sorry, comments for this post are now closed.


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