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An unintentional peek behind the scenes
Wednesday, Jun 25, 2025 - Posted by Rich Miller * From a Rep. Sue Scherer (D-Decatur) fundraising email…  I’m thinking her consultant might be a bit peeved that Rep. Scherer shared the secret sauce, but also that she didn’t follow the consultant’s advice. Discuss.
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- Northsider - Wednesday, Jun 25, 25 @ 8:59 am:
Whoops.
(Which reminds me of the Supervisor and Charlie from Stan Freberg Presents the United States of America, Vol. I, The Early Years.
- CA-HOON - Wednesday, Jun 25, 25 @ 9:07 am:
Huh, didn’t expect FOMO to be a campaign tactic, interesting.
- Consultant - Wednesday, Jun 25, 25 @ 9:17 am:
As a fundraising consultant, I’ve never sent a client any script that looks like that. It sounds like what AI would say if you asked it how to write a fundraising email.
- OneMan - Wednesday, Jun 25, 25 @ 9:21 am:
Not sure that sauce is all that secret.
- Riversidian - Wednesday, Jun 25, 25 @ 9:24 am:
I think that guidance is more ChatGPT than a consultant.
- Save Ferris - Wednesday, Jun 25, 25 @ 9:25 am:
Clearly AI.
Automated idiocy.
- RP4Lyfe - Wednesday, Jun 25, 25 @ 9:36 am:
lol I’m pretty sure that’s the default text Constant Contact provides when you start an email campaign
- Lurker - Wednesday, Jun 25, 25 @ 9:40 am:
I had a Nigerian Price tell me those secrets many years ago
- Excitable Boy - Wednesday, Jun 25, 25 @ 9:45 am:
- It sounds like what AI would say if you asked it how to write a fundraising email. -
A lot of people must be using it because that describes every one of the dozen or so texts and emails I get every day.
- Downstate dawg - Wednesday, Jun 25, 25 @ 9:53 am:
The cherry on top is the outdated contribution limits. Yeesh
- (Comment formula) - Wednesday, Jun 25, 25 @ 9:55 am:
(Begin by pointing out something that happened)
(Then remind everyone of how that’s the opposite of what they said)
(Close with a snarky observation so real it’s ridiculous)
- City Zen - Wednesday, Jun 25, 25 @ 10:08 am:
Her worst offense is capping the highest sponsorship level at the contribution limits set in 2021. A “tidal wave” shouild be valued at $72,800.
- Candy Dogood - Wednesday, Jun 25, 25 @ 10:10 am:
Campaign error aside, I’d like to know how giving contributions to this specific incumbent directly is “supporting the upcoming blue wave.”
- Southwest Side - Wednesday, Jun 25, 25 @ 10:11 am:
She can now add a huge star in the top right corner with the line “As featured on capfax!” To get even more interest.
- Nagidam - Wednesday, Jun 25, 25 @ 10:29 am:
===Her worst offense is capping the highest sponsorship level at the contribution limits set in 2021. A “tidal wave” should be valued at $72,800.===
Go big or go home with these sponsorship levels. Good luck representative. S/
- Yikes - Wednesday, Jun 25, 25 @ 10:30 am:
This isn’t from AI or a consultant—both would have created a far better template. This is a default email marketing prompt from Constant Contact. Someone accidentally sent a draft, despite the multiple previews and confirmation steps before the email goes out
- fs - Wednesday, Jun 25, 25 @ 10:53 am:
Between this and posting arguably campaign material on her official social media page, it’s been quite a few days for her campaign
- Aaron B - Wednesday, Jun 25, 25 @ 11:58 am:
===a sense pf urgency often helps readers take action, so consider inserting phrases like “for a limited time only” or “only 7 remaining!”===
For those times when you want your campaign to look like the scam emails where they say you must order in the next 2 hours so you won’t miss out on this great deal.
- Responsa - Wednesday, Jun 25, 25 @ 11:59 am:
Absolutely hilarious. Made my morning. Thanks for sharing what demonstrably “non-competent” looks like IRL.
- Consider this - Wednesday, Jun 25, 25 @ 12:05 pm:
Yet one more valid reason why Decatur is Decatur.
- Leatherneck - Wednesday, Jun 25, 25 @ 12:19 pm:
=Yet one more valid reason why Decatur is Decatur=
About half of Springfield, including all the east side and downtown, and even some of the west side and Leland Grove with the current map, is also in Scherer’s district. So it can’t be dismissed as a “Decatur” problem–what if it was actually one of Sue’s Springfield staffers responsible for the email messup?
- G'Kar - Wednesday, Jun 25, 25 @ 1:24 pm:
I’m not in the biz, but, heh, drinks for $25 (several banned punctuation marks) But, wait, it is an open bar, right? /s
- The Dude Abides - Wednesday, Jun 25, 25 @ 2:00 pm:
Consider this - don’t lump me in with the Scherer crew, some of us actually proof things before publishing.
- Chito - Wednesday, Jun 25, 25 @ 2:33 pm:
Rep. Scherer’s back-to-back appearances in CapFax for bush-league mistakes are surprising when you consider that she’s been in the GA for over a decade.