JB For Governor released a new TV ad, “Tomorrow,” highlighting Governor JB Pritzker’s $35 cap on insulin costs and the savings it delivers for working families.
The ad features an Illinois working mom living with diabetes thanking Gov. Pritzker’s for his decisive action to cap insulin costs as they were skyrocketing, allowing her to focus on her family instead of worrying about affording vital medication.
In Illinois, 1.3 million adults – 12.5% of the population – live with diabetes. As Trump strips healthcare from millions of Americans and his economic policies drive prices higher, Governor Pritzker’s commitment to affordable healthcare has lifted a real financial burden off working families across the state, saving them thousands of dollars a year.
In 2020, Illinois became just the second state in the nation to cap the cost of insulin. Governor Pritzker continued building on that progress by erasing more than $1.1 billion in medical debt, lowering prescription costs, capping the cost of epinephrine (EpiPen) auto-injectors, and requiring insurance coverage of Continuous Glucose Monitors to help patients manage their condition and avoid costly emergency medical care.
The ad will air statewide on broadcast and cable television, as well as on streaming and digital platforms.
ILLINOIS MOM: My son’s my whole world. I work hard to give him everything I can.
I was diagnosed with diabetes almost 20 years ago.
The key to treating diabetes is insulin, and for years prices kept skyrocketing.
NEWS ANCHOR: This is big. Governor JB Pritzker signs a bill to cap the cost of insulin.
ILLINOIS MOM: Now I’m saving over $3,000 a year.
JB understands what I’m going through.
JB has allowed me to be a better mom who doesn’t have to worry about getting the life-saving medication I need.
It means everything to me.
The Governor had a 100% chance to win the election before running this ad and a 100% chance after running this ad, so this ad is an F. The money didn’t improve his chances.
It’s an A. These are the types of ads Democrats need to run. It cuts through the noise and distractions. Real issues effecting people every day and policies that make their lives better.
GRG has a good point; this ad doesn’t move the needle in this general election. It’s a sign he has money to burn and his eye on what’s next. Smart move.
- New Day - Wednesday, Apr 15, 26 @ 12:14 pm:
Affordability. Affordability. Affordability.
The ad is great. I give it an A.
- Garfield Ridge Guy - Wednesday, Apr 15, 26 @ 12:16 pm:
The Governor had a 100% chance to win the election before running this ad and a 100% chance after running this ad, so this ad is an F. The money didn’t improve his chances.
- Think Again - Wednesday, Apr 15, 26 @ 12:40 pm:
No one is against better health outcomes or kittens - a feel-good that will impact zero voter decisions. Rate it a C
- Pundent - Wednesday, Apr 15, 26 @ 12:42 pm:
It’s an A. These are the types of ads Democrats need to run. It cuts through the noise and distractions. Real issues effecting people every day and policies that make their lives better.
- JS Mill - Wednesday, Apr 15, 26 @ 1:02 pm:
The ad is an easy A.
As new day stated- Affordability.
It isn’t about taxes or something others have to pay for, just saving people money and helping the hardworking people of Illinois.
- NormalRepublican - Wednesday, Apr 15, 26 @ 1:18 pm:
I’d give it an A. The woman in the ad comes across as very genuine and relatable. That could be any one of us.
- TheSouthern - Wednesday, Apr 15, 26 @ 1:25 pm:
GRG has a good point; this ad doesn’t move the needle in this general election. It’s a sign he has money to burn and his eye on what’s next. Smart move.