Sneed has learned former New York Mayor Michael Bloomberg is unloading his Super PAC big-time to back Cook County Board President Toni Preckwinkle’s soda tax.
The billionaire Bloomberg is one of the few who has the resources and political savvy to fight back and he is apparently rolling his plan into Illinois, starting tomorrow, to do just that.
Sneed has learned that a seven-figure broadcast and radio buy was made Thursday and Bloomberg plans to be “on the ground” driving that message and supporting those who support the tax for as long as it takes,” according to a top Sneed source. […]
“Bloomberg’s determination and resources could very likely impact elections throughout the state, not just Cook County, in 2018,” he added. “Having spent over $20 million in San Francisco, this development could easily see the largest issue advocacy fight in the history of Illinois.”
As you may know, a new tax has taken effect in Cook County that places a one cent per ounce tax on most sweetened beverages. We’d like to know if you APPROVE, or DISAPPROVE of the new Cook County beverage tax that places a new tax on most sweetened beverages.
The former New York City mayor tomorrow will begin airing what a spokesman says will be a $2 million-plus TV ad campaign in the Chicago media market. The spots don’t mention Preckwinkle, but do make the case she has tried to make that the penny-an-ounce levy on sweetened tax is about health, not raising money.
The spot depicts a teenager in front of a vending machine. Only, instead of cans of pop, there are signs saying “obesity,” “tooth decay,” “kidney failure” and the like.
In the background, an announcer declares, “When kids drink soda pop, they’re getting a lot more than they bargain for.” The announcer goes on to mention that drinking just one can of soda a day can make a child gain 10 pounds a year in weight, and declares that a soda tax “can make a difference” by making children healthier and providing money for county health programs.
The ads, which also will run on radio and online, were commissioned after Bloomberg “decided it was important to counter all the one-sided advertising from the soda industry,” said a spokesman. “This is a campaign to counterbalance all the special interests that profit off soda.”
It’s a good ad, but it should’ve been running months ago.
* Press release from Can The Tax…
Cook County has issued an SOS over its deeply unpopular beverage tax.
With dwindling credibility and a brewing voter revolt, Cook County and County Board President Toni Preckwinkle have turned to a New York City billionaire to try and tell county residents why they’re wrong about the unfair, anti-working family beverage tax.
That’s right. New York billionaire Michael Bloomberg has announced a $2 million-plus television ad buy in Cook County beginning tomorrow. Bloomberg’s track record has been to mislead viewers by making unproven public health claims. We don’t think Cook County families need an outsider billionaire to tell them what to do.
Cook County’s call for a lifesaver comes as resident outrage over the beverage tax is at record levels, some county retailers are already reporting beverage sales declines as much as 39%, and residents are voicing their outrage.
Cook County residents, local shops and restaurants don’t need New Yorkers to tell them they are wrong – they know this tax is just a money grab that has dramatically increased costs for consumers, is hurting small businesses and will hurt small businesses.
It’s an act of desperation when Cook County and President Preckwinkle have to turn to a New York billionaire for leadership in their effort to whitewash a tax that residents, consumers, small businesses, editorial boards and a growing list of bipartisan elected officials have universally rejected.
