Hotel Scion Pritzker Using Inherited Wealth on Inherited Agenda
Pritzker’s Advertising Follows Gov. Rauner’s Action
Today, J.B. Pritzker launched an ad campaign that aims to mirror Bruce Rauner’s actions as Governor.
He’s using his inherited wealth to push for an inherited agenda.
Pritzker’s ad claims he helped 55,000 kids get school breakfasts and touts his support for early childhood education.
What J.B. won’t tell you is that Gov. Rauner signed a bill providing 175,000 children with school breakfasts last year.
As Governor, Bruce Rauner increased education funding by $700 million since taking office, including a $100 million increase for early childhood education.
If J.B. Pritzker wants to take real, impactful steps to fix our state, he should use his fortune to encourage Mike Madigan to come to the table and pass reforms.
* The Question: How would you rate the phrase “using inherited wealth on an inherited agenda”? Don’t forget to explain your answer.
*** UPDATE *** From Pritzker campaign manager Anne Caprara responding to the above release…
“Yesterday it was reported that early childhood education programs were at risk of getting cut because of Bruce Rauner’s failed leadership.
“This is laughable. The only person Rauner’s convinced that he’s making a difference when it comes to these issues is unfortunately himself.”
Today, the JB Pritzker for Governor campaign released its first TV ad, a 60-second spot called “Think Big.” The ad will air in markets across the state.
“Think Big” highlights JB’s progressive record of getting things done, including his work to bring new, good paying jobs to Illinois by helping build 1871, a non-profit technology small business incubator, by working with non-profits like Share Our Strength and Greater Chicago Food Depository to provide school breakfast to 55,000 Illinois kids, and JB’s work as a national leader in early childhood education.
“Today, I’m excited to release our campaign’s first TV ad and continue introducing myself to people across Illinois,” said JB Pritzker. “As I’ve traveled across the state, I’ve visited organizations and met with Illinoisans who are paying the price for Governor Rauner’s failure every day. It’s time we fight for what’s right and get our state back on track. By working together, I know that we can get real results for Illinois families and our communities.”
In the spot, Pritzker takes only a passing shot at incumbent Gov. Bruce Rauner, saying that, under him, “things have only gotten worse” in Illinois. And he completely ignores other rivals for the Democratic nomination.
Instead, under the theme of thinking “big,” Pritzker talks about how he founded a successful tech incubator and worked to arrange funding for early-childhood education and nutrition programs. “Small ideas won’t help Illinois’ future,” he concludes.
But the “big” line is used to self-deprecating purpose, too. I’m not sure if he’s ever been skinny, and the spot depicts him walking down a street, stomach bumping above his belt, hammering on the “big” line.
Kinda cute, I thought. But look for yourself. At least we’re starting what likely will be a bitter campaign on a humorous note.
* The House, in its infinite wisdom, is on break this week (the first time I can remember that happening in May). The Senate convenes at noon with an approp committee meeting this morning at 9. Follow everything in real time right here with ScribbleLive…
