In the spot titled “Sh*t,” Congresswoman Marie Newman’s campaign dismisses attacks from one of Sean Casten’s SuperPACs, Democratic Majority for Israel, which is dumping six figures in a campaign to erase a lifelong Democrat and progressive woman from Congress.
The ad features Newman walking her dog and dismissing false attacks on her from Casten’s dark money allies as “Sh!t,” then pivots to the differences between her and Casten: “So here’s the truth: I grew up here, and have been a lifelong progressive Democrat. Casten voted for anti-choice Republicans like George Bush. I’ve always fought to protect reproductive rights, an economy for all, and universal health care. Sean Casten hasn’t. I don’t accept corporate money, while Casten has taken a million dollars from corporate PACs.”
The new Newman ad references Casten moving to this area just a decade ago and buying his way into Congress - accepting nearly $1 million in corporate contributions and relying on SuperPACs spending six figures to attack his female opponents. The ad goes live across Illinois’ new 6th District June 1st.
Sean Casten regularly encourages SuperPACs to engage in his congressional campaigns to tear down progressive women. Mr. Casten is currently under Federal Election Commission investigation for allegedly “illegally [colluding] with a SuperPAC funded by his wealthy father in airing $130,000 worth of ads attacking a Casten primary rival then, Kelly Mazeski.”
He and his SuperPAC are now spending six figures to tear down Congresswoman Newman. This formula has played out in PA12, TX28, and OR05 where a dark money SuperPAC spends six to seven figures to tear down progressive women fighting for working families in their districts.
Hi, I’m Congresswoman Marie Newman, and unfortunately, you’re going to hear a lot of s*** about me from my opponent, Sean Casten. So here’s the truth: I grew up here, and have been a lifelong progressive Democrat. Casten voted for anti-choice Republicans like George Bush. I’ve always fought to protect reproductive rights, an economy for all, and universal health care. Sean Casten hasn’t. I don’t accept corporate money, while Casten has taken a million dollars from corporate PACs. I approve this message because unlike Sean Casten, I’ll always fight for our progressive values.
Yeah, I know it’s after hours, but I was looking through A-1s and saw the press release, so I figured you might wanna rate it tonight.
- Three Dimensional Checkers - Tuesday, May 31, 22 @ 5:39 pm:
F. I get the strategy of attacking Casten, but you should never swear in political ads. It is going to turn off more voters than it will mobilize against Casten.
The spectators on this site really don’t understand NewMAN, her target audience, or the district she’s running in. Southwest siders are going to love this. Especially the new early millennial voters who grew up on programs like the office, always sunny, and other hot improv shows.
NewMAN is a strategic marketer, she tests everything out before rolling. Her A/B tests approved of this idea.
Solid B to B+, don’t really mind the swearing. Don’t really think that’ll hurt her. Most of it’s good, the George Bush thing kind of rubs me the wrong way though by not specifying which Bush Casten voted for (HW)
Her district has a large Palestinian community. She wasn’t particularly voting against Israel, but representing a growing constituency. Casten will inherit them if he wins. My gut feeling is that he’ll win with a significant margin. Newman’s progressive politics is a mismatch for her district.
Unfortunately, she’s currently my Rep. Met Sean Casten over the weekend, was very impressed and will happily vote for him. This type of ad (with a dog dropping and swearing) is really in poor taste and bad judgement.
She should have contacted the guys at South Park and had Mr. Hankey make a cameo. It would be on par with the taste of this ad overall. Call up Lance Briggs from the Football Aftershow - my guess is the professor would give this ad the same grade I did: F-.