She’s a fraud. A liar. Esther Joy King inflates her resume. Esther Joy King claimed she ran three companies, but there’s little evidence they exist. She claims to serve on the board of a nonprofit, but get this, there’s no public record, anywhere. One job she did have inflated her title, fired in less than a year. She’s a fraud. F-R-A-U-D. Esther Joy King lied every step of the way. Don’t send her to Congress. House Majority PAC is responsible for the content of this message.
Rate it a C-. Interesting approach to attack a non-incumbent with the “vote against her character” rather than attacking her ideas. Also not sure that those claims that say are fraud/lies are the ones she is making.
To the Ad — I think it will do some damage throughout the 17th CD. Persuadable voters and even some GOP voters I know still don’t think she is “One of us” (meaning from the area)& are dubious of her Chicago employment record, and if she cares about them or just wants to be in Congress. That narrative has carried through from 2 years ago. It’s a B+
@SportShoz is correct it fails the “sound off” test and should have more text. But With volume on, continuing to hear F-R-A-U-D over and over will sink in to some voters’ minds, I believe.
Pretty effective, succinct, and direct hit to credibility; something that both sides’ voters are cautious about.
It’s the classic one-two punch. You have the PAC do the negative ads, and the candidate themselves run the biographical/”This is who I am and why I’m running” ads. A strategy as old as Citizens United, at least.
I give it a B. Attacking the honesty/integrity of your opponent can be effective, and this is a decent hit at King’s credibility. Not the most serious allegations, though. The ad’s production is pretty good, which helps deliver the message.
- Bruce( no not him) - Friday, Sep 9, 22 @ 2:42 pm:
Not my district, but after looking it up, I see she’s a lawyer.
Does anyone expect lawyers to tell the truth anyway? /S