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Rate the new anti-Esther Joy King ad

Friday, Sep 9, 2022 - Posted by Rich Miller

* As subscribers know, there are negative ads on TV already in state legislative races. Here’s one in a US Rep. race

This is the 17th District. Esther Joy King is the Republican nominee running against Democrat Eric Sorensen.

Script

She’s a fraud. A liar. Esther Joy King inflates her resume. Esther Joy King claimed she ran three companies, but there’s little evidence they exist. She claims to serve on the board of a nonprofit, but get this, there’s no public record, anywhere. One job she did have inflated her title, fired in less than a year. She’s a fraud. F-R-A-U-D. Esther Joy King lied every step of the way. Don’t send her to Congress. House Majority PAC is responsible for the content of this message.

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13 Comments
  1. - Lake County Mom - Friday, Sep 9, 22 @ 12:36 pm:

    I’m tired of politicians straight up lying with no repercussions, so I’m just fine with the ad.


  2. - Donnie Elgin - Friday, Sep 9, 22 @ 12:44 pm:

    Rate it a C-. Interesting approach to attack a non-incumbent with the “vote against her character” rather than attacking her ideas. Also not sure that those claims that say are fraud/lies are the ones she is making.

    https://estherforcongress.com/about-esther/


  3. - JS Mill - Friday, Sep 9, 22 @ 12:58 pm:

    Solid B. Direct, no messing around with this perpetual candidate.


  4. - SaulGoodman - Friday, Sep 9, 22 @ 1:03 pm:

    LOL - I love the “her website bio doesn’t say those things, so is she really saying them?” argument.


  5. - SportShoz - Friday, Sep 9, 22 @ 1:34 pm:

    Good ad - but fails the “volume off at the bar” test. They should put some text to go with it to make the messaging stick.


  6. - rtov - Friday, Sep 9, 22 @ 1:51 pm:

    Anyone see the humor in the fact that her opponent is a meteorologist - a profession that is known for not facing consequences for being wrong? No? Just me?


  7. - Hafner - Friday, Sep 9, 22 @ 2:02 pm:

    To the Ad — I think it will do some damage throughout the 17th CD. Persuadable voters and even some GOP voters I know still don’t think she is “One of us” (meaning from the area)& are dubious of her Chicago employment record, and if she cares about them or just wants to be in Congress. That narrative has carried through from 2 years ago. It’s a B+

    @SportShoz is correct it fails the “sound off” test and should have more text. But With volume on, continuing to hear F-R-A-U-D over and over will sink in to some voters’ minds, I believe.


  8. - Commissar Gritty - Friday, Sep 9, 22 @ 2:03 pm:

    A-

    Pretty effective, succinct, and direct hit to credibility; something that both sides’ voters are cautious about.

    It’s the classic one-two punch. You have the PAC do the negative ads, and the candidate themselves run the biographical/”This is who I am and why I’m running” ads. A strategy as old as Citizens United, at least.


  9. - Franklin - Friday, Sep 9, 22 @ 2:16 pm:

    Seems kind of early to start running voter suppression ads.


  10. - Techie - Friday, Sep 9, 22 @ 2:30 pm:

    I give it a B. Attacking the honesty/integrity of your opponent can be effective, and this is a decent hit at King’s credibility. Not the most serious allegations, though. The ad’s production is pretty good, which helps deliver the message.


  11. - Bruce( no not him) - Friday, Sep 9, 22 @ 2:42 pm:

    Not my district, but after looking it up, I see she’s a lawyer.
    Does anyone expect lawyers to tell the truth anyway? /S


  12. - New Day - Friday, Sep 9, 22 @ 2:50 pm:

    “Seems kind of early to start running voter suppression ads.”

    Those words don’t mean what you seem to think they do.


  13. - frank h - Thursday, Sep 15, 22 @ 10:32 pm:

    Do your research before you start believing what that ad claims. Most of it is a bunch of bunk. The one the things that are true don’t are half-truths without all the facts.


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